The Client: Thorn is a global supplier of outdoor and indoor lighting applications. The company has a long and successful history of customer service and technical innovation.

The Brief: The client required a digital brand video for use by its worldwide sales teams. A requirement was that, as a presentational device, it would serve to align Thorn’s global sales identity behind a clear set of goals and beliefs.

The Solution: The Square Halo Digital Media Team created a storyboard which told of Thorn’s successful past and present, then projected the company Chief Executive Officer’s vision for the future. The full-length digital film presentation utilised found images, proprietary images and animated effects – demonstrating the Square Halo team’s talents and versatility. With the client delighted, the final cut was dispatched electronically and on disc to numerous worldwide destinations in which Thorn operates. Such is the flexibility of the video production that it can be used in its entirety or easily edited to fit a range of internal or external sales purposes.