More Than Mountains advert

The Client: More Than Mountains is a Lake District based adventure company offering courses, guiding and instruction in rock climbing, scrambling and hill walking.

The Brief: As an emerging business in a competitive sector More Than Mountains were keen to increase their marketing efforts by advertising in relevant magazines to raise their profile. They commissioned the Square Halo team to produce a small but effective advert for the classified section of 'Trail' magazine.

The Solution: The design had to be powerful to stand out in a page of competing adverts. It was vital that it communicated concisely the key components of the services on offer in a tone to suit and appeal to the magazine's adventurous audience. The Square Halo team combined the strong company identity, bright colours and key statements into a very striking and effective advert.

The Client’s verdict: "The advert really stood out on the page instantly catching the eye and generated a lot of interest, just what we wanted" – Jill Frankland, Director, More Than Mountains.