The Client: MRI Moores Rowland LLP is a successful and expanding London-based firm of accountants and tax consultants.

The Brief: The Square Halo team was commissioned to create a new brand identity for the client that would refresh its image. Once the overall "look" was approved the team was to design a brochure, other promotional material and a website achieving a consistency of image.

The Solution: Working under the slogan "Attitude Changes Everything", the Square Halo team came up with an inspirational bubble gum theme. Using images of people blowing bubbles in various unusual and informal situations gave the client’s material a "relaxed" look rare in the somewhat staid world of accountancy and finance. Images from Asia, the UK and other foreign cities reinforced the client’s international business. Square Halo designed a new website, a brochure, a newsletter template, business cards and even the packaging for promotional gifts.