Mistral Yachts: Website
www.mistralyachts.co.uk

The Client: Mistral Yachts offers bareboat and skippered sailing charters from the Essex coastal towns of Burnham-on-Crouch and Bradwell-on-Sea for single days, weekends and extended periods.

The Brief: As an ambitious company which understood the importance of good marketing communications, the company felt its existing website was not working for them. Square Halo was asked to develop a new site while retaining Mistral Yachts’ current identity which is well known in the sailing community.

The Solution: Square Halo created a site that worked in harmony with Mistral Yachts’ brand values and encapsulated the freedom and enjoyment of the sailing experience. The new website’s contemporary design has a strong nautical feel featuring large expanses of water, images of boats and the exciting places clients can explore in them. A key feature of this medium-sized website is the ease of navigation.

The Client’s verdict: "The website portrays exactly what we offer and it allows users to find quickly the information they need. We have had good feedback." – Peter Bell, Managing Director, Mistral Yachts.