Katherine Hulse: Logo, leaflets and stationery The Client: Katherine Hulse is a physiotherapist specialising in animal physiotherapy helping animals recover faster from injury or illness. The Brief: Katherine Hulse had a strong client base but wanted to expand to gain not only new clients but also to develop her company and brand as ‘The first choice of Veterinary Physiotherapists’ in the county. The Solution: Our chosen icon featured on the logo represents the contours of an animals body and the stationery’s modern style is enhanced with a swish watermark communicating movement the main focus when treating an injured animal with physiotherapy. The stylish leaflet and A4 poster follow the same theme as the stationery important for brand consistency but they also feature images of healthy treated animals. The new logo and and marketing material helped Katherine develop the business to be more well known and in turn more successful.