| The Mount Wolseley Hilton: Brochure
The Client: Hilton Hotels The Brief: The objective was to create a set of brochures to help increase occupancy at a higher rate by repositioning four of Hilton’s hotels as leisure destinations. The Solution: We choose to accent the message through the photography, and a lexicon of words such as “welcome”, “space”, “escape”, “challenge” and “unwind” to get into the heads of the target audience what they can expect to feel and experience in the care of Hilton’s escapist retreats.Emotive photography is crucial for the collateral items to achieve the brief’s objectives. To challenge the association of Hilton with only city centre hotels the photographic direction will convey the sense of space and tranquillity within a country setting destination environment. The images promote the facilities that a Hilton country retreat has to offer, beautifully. Ultimately the goal is to wet the appetite of the guest, leave them intrigued and maybe excited, wanting to swap places with the people featured in the photography. The styling for the brochures echoes the photography in being contemporary, unfussy and unpretentious achieving inclusivity rather than exclusivity. |
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