The Client: West Sussex-based Eschmann Equipment has an excellent global reputation for the quality and reliability of its operating theatre and infection control products.

The Brief: As part of its new product development and innovation the client was reviewing its strategic and tactical communications policy. It commissioned the Square Halo Team to create a new platform from which to communicate the brand to key customers and distributors worldwide. This included its exhibitions’ presence, events, graphics and digital media.

The Solution: The result approved by the client included simplifying the use of the Eschmann corporate identity in external communications. The brand and product images used for external marketing were also clarified and organised. The Square Halo Team then produced a new range of marketing and sales-related media in all formats.