The
Client: Essex based start-up business
Drive Cover Insurance offers the public and
businesses insurance against costly car repair
bills.
The Brief: This highly ambitious
company wanted to create a brand and marketing
material including adverts and posters that
could standout from the crowd a major undertaking
in such a highly competitive industry.
The Solution: Our first
focus was develop a look and style for the
company which would then be used on all marketing
material we opted for simple vector graphics
and bold colours. The finished style reflects
and communicates the companies brand values ‘simplicity’...
simplicity in setting up the insurance and
the simplicity of making a claim. As much
of the advertising was to feature in papers
and magazines this style suits the printing
processes of this media perfectly. The company
launched a major marketing campaign to great
success gaining new clients rapidly over
a short period of time.
