The Client: Chiltern plc is a UK-based company
offering tax consultancy and tax investigation
services.
The Brief: The client’s requirements were multi-faceted; to create in a
style to mirror Chiltern’s new corporate identity and sales literature:
- A brand film
- An interactive sales presentation
- A new website design
The Solution: For the brand film the Square
Halo team produced a treatment and a storyboard
and then shot the film in digital format
to create multiple edits for different purposes.
It successfully communicated the complex
nature of Chiltern’s business in an
understandable way.
For the sales presentation Square Halo used
video and web-based technology to develop
a highly-engaging and interactive tool. Its
design and IT teams worked closely to deliver
a sales tool that could be transferred to
other media formats such as CDs and websites.
The Chiltern web presence was also updated
with the company’s new corporate identity
and a complementary look. It involved Square
Halo’s team of IT and digital media
specialists working with the client’s
IT and marketing departments to manage, develop
and maintain three websites.
